Riffrag Business & Finance Report

that the existence of market segments for middle to lower banking world, particularly the Hongkong and Shanghai Banking Corporation Limited (HSBC), provides a huge opportunity. Because, people in this segment has significant needs compared to other market segments, since many of their needs are not fully met. HSBC noted there are approximately 20 million potential customers in this segment. On the basis of this, HSBC HSBC Loan develop.

HSBC loan products that have been available since last year this is not a purely financial product, but rather on a brand that embraces customers from the lower middle class. “Loan HSBC is expected to become part of the community where the customers are. As a product, HSBC loan has been designed to meet their needs, “said the Grand Admiral, Senior Vice President of Marketing Communication and Public Affairs HSBC Indonesia. On the other hand, by providing loans at HSBC, the banking network in Indonesia, headquartered in the World Trade Center Building, Sudirman area, South Jakarta, was to become a trusted partner communities lower middle income economies, especially those eager for a better quality of life. “How is the economic empowerment of the targeted groups, through a loan program that easily available and accessible in terms of transparency,” he added.

Currently, HSBC is only providing credit facilities to individuals, both employees and business owners (entrepreneurs), has provided loans to 40% to 45% self-employed and most of them are business owners lower middle income (SMEs). “We provide an interest rate of 2.25% to 3%, depending on the number of loans taken and the credit history of borrowers who filed. Customers can take out a loan and the repayment installments over a period of six months to 36 months, “he said.
To be able to get this loan, HSBC requires that prospective customers berwarga Indonesian state, 21-year-old to 55 years, and a minimum income of Rp1, 5 million / month. In addition, potential borrowers must complete several documents, such as filling out an application, submit a photocopy of ID card (Identity Card) and a copy of the following credit card bill copies, and the paycheck / certificate from work (for employees) or a copy of bank statement / savings (for entrepreneurs). Meanwhile, the credit facility provided the cash, which is given in accordance with the proposed amount of the potential borrower and approved by HSBC. “Limit maximum Rp15 million,” he said. These loans are given without collateral, a borrower just need to complete the documents required.

What is the target? “HSBC wants to give more credit facilities to the community. It is well to answer the big opportunities still in the middle to lower market. Accordingly, HSBC also provides easy access to loans HSBC branch established in some areas. For this year, HSBC Loan will develop branches to 70 branches spread in Java and Sumatra, “he said. Well, who says now borrow capital to the bank’s trouble?