riffRAG home
mission news contents contributors submit about us contact
  ISSUE 1 <—back next—> SUMMER 2005  

The New Colonial Williamsburg
The Depiction of New York City’s “Porno-Tropics”
By L.N.R.

Williamsburg, Brooklyn has emerged as a modern day colony of lower Manhattan over the past ten years. While the basic story of the gentrification of Williamsburg is a now familiar one—a working class, immigrant neighborhood with a proximity to a hipper, more wealthy district of the city becomes “cool” and new residents move in, pushing the old residents out. However, examining Williamsburg from a purely demographics and economics standpoint does not fully explain the ways in which gentrification is occurring there. The depiction of gentrified Williamsburg, Brooklyn, shares many similarities to the depiction of nations colonized by western colonizers, particularly in the realm of sexual fantasy. Both are constructed as an escape for affluent, opportunity seeking white people where they are able to physically, economically and sexually create a place to live out their fantasies that have been repressed by European culture.

Colonial sexual fantasy views people and often the land itself in distant locales as “exotic others.” An excerpt from Joseph Conrad’s Heart of Darkness describing an African queen captures colonial sexual fantasy well. This except could almost be a description of a highly fashionable woman in a modern magazine. “She carried her head high; her hair was done in the shape of a helmet; she had brass legging to her knees, brass wire gauntlets to the elbow, a crimson spot on her tawny neck; bizarre things, charms, gifts of witch-men, that hung about her, glittered and trembled at every step” (Conrad in Loomba, 151). The similarity of the gaze on women as exotic, sexual objects between current and colonial times raises several questions. What are the implications of the similarities between colonial and current fantasies of affluent, white people? If going to the colonies is no longer a feasible escape from the rigidities of modern, western life, where within western cities can this kind of exoticism be found?

Because of its specific history and location, the gentrification in Williamsburg appears more particularly colonial than other gentrifying neighborhoods in New York City. Williamsburg is a traditionally working class, immigrant neighborhood located along the East River in north Brooklyn. Williamsburg’s Northside, where much of the gentrification was initially focused, is traditionally Polish. There are also large Puerto Rican and Hasidic Jewish communities, especially on the Southside of the neighborhood where many high rise, luxury condos are being built. Traditionally, Williamsburg’s waterfront harbored a large shipbuilding industry, which began to decline after World War II. Because of its industrial character and overall disinvestment in poor and working class, urban neighborhoods during and after the 1950’s, Williamsburg became host to many environmental and health hazards including toxic contamination of soil, waste transfer stations, and garbage incinerators. In addition, Robert Moses’ Brooklyn Queens Expressway cuts through the center of the neighborhood. The highway segregates the neighborhood and the vehicle exhaust has caused the number of children living there diagnosed with asthma to be very high. Like many low income, urban neighborhoods, until very recently Williamsburg was seen as, and often was, dangerous and dirty. One long-term resident described Bedford Avenue in the early 1980’s as deserted after dark, a host to boarded up storefronts, many being lived in illegally.

Despite the danger and toxicity, because of the cheap rents, abundance of vacant space and proximity to Manhattan, particularly the East Village, in the 1980’s artists began to move into Williamsburg (Whitney and Wallace, 9). In the past decade the population of the neighborhood has grown rapidly, as students, professionals and young, affluent twentysomethings who can best be described as hipsters, swarmed into the neighborhood on the heels of artists. Many of these new residents live in converted industrial loft spaces, turning vacant factories into prime real estate. Rents have been rising and the Polish and Puerto Rican residents on Williamsburg’s Northside have found themselves displaced, many moving to Ridgewood, Queens. New coffee shops, bars, clubs, cafes, clothing stores and hair salons seem to open weekly, catering to Williamsburg’s hip, young clientele.

Williamsburg’s relationship to Manhattan is similar to that of a “colony” and its “motherland”. Williamsburg is located directly across the East River from the East Village which went through a similar process of gentrification in the 1980’s. Bedford Avenue and N7th Street, the center of gentrified Williamsburg, is the first stop on the L subway line, which runs into Brooklyn from 14th street in Manhattan. Because the L train does easily connect with other train lines in Brooklyn by public transit Williamsburg is cut off from the rest of Brooklyn. Its location in Brooklyn’s northwest corner ties it more closely to Manhattan than the rest of Brooklyn. Thus, like many colonies, its gentrified identity has become more closely tied to the “motherland” of Manhattan, than the borough where it is located. As Williamsburg continues to gentrify, it has reached farther east into the Bushwick neighborhood. Parts of Bushwick are now being referred to as “East Williamsburg,” particularly by real estate agents. The colony is extending itself by subsuming other neighborhoods into its colonial identity.

Colonialism and gentrification are both part of a process that creates a margin and a center. By a process of “othering” and marginalizing the “natives” in a colony, those in power are able to place their needs at the center. Colonial discourse decrees that colonizers have a right to be in the colonies to assist in their development (towards a westernized, capitalist society) because the colonized people are seen as unable to develop on their own. Ania Loomba writes, “Whether or not they were granted a cultural heritage of their own, colonized societies were seen as unworthy of developing on independent lines” (Loomba, 87). In the case of Williamsburg, this would mean that whether or not the cultures of the Polish, Latino and Hasidic Jews who were living there previous to its creation as New York’s hottest night spot were respected or recognized, the neighborhood would still be seen as unworthy of development without the money and presence of young, white, professionals. Often, gentrification is seen as the way to develop “underdeveloped” urban neighborhoods. Instead of working out long term solutions to provide jobs that pay a living wage for working people with families in the neighborhood, businesses like cafes and retail clothing stores open up, charging prices that many neighborhood residents cannot afford and jobs that do not pay a living wage and provide benefits. Similarly, in the colonies development meant low paying (if paying at all) agricultural, and later, industrial, jobs for the colonized people, with the profits going to the colonizers and the “motherland”.

Economically, for Williamsburg, gentrification has seriously threatened many ethnic and immigrant owned businesses and many which have been part of the neighborhood for generations are being forced to move or close. This is due to the rising rents and a new population that does not consume Polish meat products or need the services of a Polish travel agent. For example, The Vittoria Bakery, a family-owned Italian bakery on Bedford Avenue, has been open for over thirty years. The current owner described it as mostly patronized by the working class people who were employed in the factories in the neighborhood. Because of the decline of manufacturing, displacement of long-term, working class residents, and newer, fancier cafes opening up, business for the bakery has dropped tremendously. In addition, a family owned hardware store, which has been open for 30 years on Bedford avenue had to move several blocks north because rents near the Bedford L stop had gotten so high (Wallace and Whitney, 11). This economic situation echoes many colonial economies because the colonizers “developed” the colonies by sucking the resources there for their personal gain, and the gain of the “motherland” without giving back or reinvesting in the community that was there before they came. Economic opportunities for the working class, ethnic and immigrant population in Williamsburg are becoming increasingly limited, while affluent newcomers with money and resources to invest in the neighborhood are able to follow their economic dreams by opening a specialty boutique, rock club or trendy cafe.

The economic aspects of Williamsburg’s gentrification are tied to its “hip” image and the young, fresh (white) culture that newly resides there. Loomba links colonial culture and economics when she writes, “Such studies [such as census data, city planning, education and legal institutions] underline that the cultural, discursive or representational aspects of colonialism need not be thought of at all as functioning at a remove from its economic, political or even military aspects” (Loomba, 99). Williamsburg’s popularity, and economic growth, was fueled by its image as a place where the people are sexy and sexualized. With the popularity of “Electroclash,” a style of music that mixed old drum machines and hip hop beats, skimpy, ironic fashion and post punk stylings, from about 2000-2003, it was depicted as a place where young, overwhelmingly white, affluent hipsters could live out sexual fantasies. This very closely mirrors Loomba’s description of colonial fantasy and the sexual nature of colonial discourse.

Much of colonial discourse around sexuality centered on the depiction and the role of colonized women. The land itself was feminized. Loomba writes, “Thus, from the beginning of the colonial period till its end (and beyond), female bodies symbolize the conquered land” (Loomba, 152). Central to Loomba’s argument and to my current application to gentrified Williamsburg, is the understanding that there was a recurrent, colonial, sexual fantasy surrounding the colonies. Loomba, quoting Anne McClintock, describes the colonies as a “porno-tropics” for the European colonizers. She expands, “A fantastic magic lantern of the mind onto which Europe projected its forbidden sexual desires and fears” (Loomba, 154). Thus, not only did the colonies serve as an escape for the repressed European imagination, but they also defined what was acceptable and decent in Europe. These sexualized stereotypes and attitudes fed colonial fervor, just as similar fantasies and values fed the popularity of gentrified Williamsburg.

“ Electroclash” music was often credited as the signature style of Williamsburg and enabled it to serve as a kind of “porno-tropics” for the white hipster imagination.* The description and depiction of the Williamsburg “Electroclash” scene is an indicator of the colonial fantasies at work that helped fuel the neighborhood’s gentrification. “Electroclash” promoter and club owner Larry Tee, quoted in a 2002 issue of Fader magazine, remarked, “I think Electroclash brought back the sex” (Brannah, 127). Descriptions of the Williamsburg “Electroclash” scene paralleled those of native women by western colonizers, similar to Conrad’s description of the African queen. The “porno-tropics” of Williamsburg functioned such that not only could young, mostly white, affluent hipsters live out their sexual fantasies, but they could become them. A further description of the scenesters in Fader illustrates vividly, “Going to Williamsburg on a Friday and Saturday night and mingling with the cute and the sexy and the fashionable and the frothing, bopping hairstyles has them excited... It’s about playing dress-ups. It’s about looking cool. It’s about being young, cute and fuckable...” (Brannah). Another article, quoted in Stylus magazine, continues to connect descriptions of Williamsburg with the description of native women in the colonies. Richard Morodor Juzwiak quotes Tony Ware, “Androgynous arctic sex kittens and their handlers cruise through the length of the room...It’s a room where even queens can feel like kings, and where boys named Mary and girls named Chris—fairies, fetishists and fashionistas with watchful eyes—can turn an urban anywhere, anytime into the here and now” (Juzwiak 2002).

Through a modern interpretation of colonial fantasy, the class of gentrifiers, like modern day colonizers, shaped Williamsburg into their sexual escape. Though “Electroclash” has diminished in popularity, an aura of forbidden fruit seems to linger throughout the neighborhood. Thus the colony and motherland relationship perpetuates itself. Most of the neighborhood’s new residents work and shop in Manhattan. Manhattan provides the financial backing for an escape into Williamsburg, thus it is the place where one must repress one’s fantasies and work for the income that enables a fantastic escape into Williamsburg. It is this sexual fantasy that separates Williamsburg from other gentrifying neighborhoods in New York City. Hipsters, and those who want to be hip, flock to Williamsburg in search of an opportunity to become or seduce an “androgynous sex kitten” just as colonizers flocked to the colonies looking for economic opportunity and escape from European morality.

In its colonial relationship to Manhattan, Williamsburg embodies contradictions that are similar to the contradictory treatment of the colonies by the colonizers. Loomba notes, “One of the most striking contradictions about colonialism is that it both needs to ‘civilize’ its ‘others’, and to fix them into perpetual ‘otherness’” (Loomba, 173). In order to remain “cool” and “cutting edge” Williamsburg must retain its urban, gritty, feel. However, it also must have the amenities of a hip, urban lifestyle—clubs, cafes, bars, and boutiques. It is this element of sexy danger that attracts affluent young people who wish to live outside of “the norm”. However, if Williamsburg was actually still dangerous for affluent people, or did not provide them with the comforts of life they have come to expect living in affluent communities, they would not live in or patronize the neighborhood. The building of luxury housing in Williamsburg brings out an additional contradiction, especially after the recent vote by the New York City Council in the spring of 2005 to rezone much of Williamsburg’s industrial waterfront for high rise, residential development. As the gritty, artistic, “ethnic character” of the neighborhood is threatening to be lost, many of the young, arty professionals who now patronize the neighborhood will move on, searching for a place that retains the feel of a freshly “discovered” urban colony.

It is important to stress that the discourses of colonialism and gentrification are not absolutely parallel. However, comparing specific elements of colonial discourse, such as colonial, sexual fantasy, the relationship between colony and motherland, and colonial views on “development”, is helpful when working to understand specific cases of gentrification. Though the world may be viewed as post (or neo) colonial, colonial attitudes and discourse have much relevance in current urban policy and everyday life. When conceptualizing ways to live and act out against (neo)colonialism and gentrification it is essential to understand the histories of colonialism. About the practical relevance of understanding such histories Loomba writes, “ ‘Colonial discourse’, then is not just a fancy new term for colonialism; it indicates a new way of thinking in which cultural, intellectual, economic or political processes are seen to work together in the formation, perpetuation and dismantling of colonialism” (Loomba, 54). In Williamsburg it is essential to place the neighborhood in a particular colonial history, one that reaches as far back as the colonization of North American by the English and Dutch. Knowledge of the historical forces at work enables those who are looking to create sustainable urban development to more effectively formulate practical strategies for resisting gentrification that avoid the recreation of dichotomies between “colonizer” and “colonized” over and over again.

Comparing the gentrification of Williamsburg to specific aspects of colonialism raises many questions for those living in urban centers which are becoming increasingly globalized, especially those who feel that cultural identity and the arts are an important part of urban life. How do we find affordable spaces to live and create art? How do we honor the multi-ethnic character and history in places like Brooklyn without falling into trite multiculturalism or relying on overly simplistic stereotypes? How do we advocate for and support sustainable development that benefits all who live in a neighborhood and not just wealthy developers and well-educated people with disposable income? How do we work together collaboratively across boundaries of race, class, ethnicity, education and language to struggle for this kind of development? An article published in the May 2005 edition of the Brooklyn Rail provides some ideas. In discussing protests against the Williamsburg waterfront’s rezoning and the proposed basketball stadium in over the Atlantic Yards near downtown Brooklyn the article showed artists, new and old residents and long time community organizers coming together to stage protests, neighborhood gatherings and petition the city council, all the while articulating their own vision for the development of their communities. While far from perfect, this kind of alliance building shows that with a lot of persistence, creativity and consciousness it is possible to resist the repetition of colonial scripts. 

* Williamsburg’s “Electroclash” scene was highly influenced by a similar scene in Berlin, a city wracked by economic and political crises and tinged with the myth of the Communist Bloc and Weimar Germany. It has also become a haven for artists and one in which western investors and developers are scrambling “reinvent” the city after the fall of the Berlin wall.

Sources Quoted:
Ania Loomba, Colonialism/Postcolonialism (New York: Routledge, 1998), 151.
Christina Wallace and Eleanor Whitney, “Industrial Waste and Gentrification: The Struggle To Preserve Mixed Use, Mixed Income Community in Williamsburg’s Northside” (New York, NY: Eugene Lang College, 2001).
Eddie Brannah, “Worked Up So Sexual! Brooklyn’s Electroclash Scene,” The Fader Magazine (Fall 2002).
Richard Moroder Juzwiak, “In Limousines We Have Sex/In NYC We Have ‘Clash,” Stylus Magazine (2002) [website]; available from http://www.stylusmagazine.com/articles, accessed on 11/19/2002.
Theodore Hamm, “Save Our City,” The Brooklyn Rail (May 2005). Available from http://www.brooklynrail.org/archives/may05/index.html


About L.N.R.

L.N.R. is an educator, zine publisher, printmaker, and writer who hopes to incite youth to revolution through making independent media. She has been an organizer of the Portland Zine Symposium and various feminist collectives, and recently wrote her undergraduate thesis on "Making Media Making Meaning: Zines and the Process of Political Empowerment in Young Women." riffRAG is her first online zine. She lives in Brooklyn, NY.


All works copyright © the artist/author and riffRAG, 2005.
No work may be reproduced or distributed without permission from the artist/author.